Tagline
in-game advertising

Founded
October, 2004

Location
Madrid

About
Since long ago internet advertising is, generally, the most unpleasant element which users come across. Unkasoft offers a new form of digital advertising. According to the Association for the Investigation the Media (AIMC), 76 per cent of Internet users point out advertising as the largest inconvenient which they find when they surf the web. However, the problem is not only reduced to this, as the rest of the media are in similar or worse situation. Reasons to hate some advertising styles. 1. Inefficient: Apart from receiving an excess of publicity, we must add that we are not interested in approximately 95 per cent of it. 2. Intrusive: adds which interrupt. Pop-ups, those damn windows which you can not close, or the spam which bombs our mail, should be penalized at world level. 3. Inappropriate and dangerous: those of us who surf on the Internet suffer continuous attacks of malicious programmes, the aim of which is to produce damage, costs, … not to mention the content they present children with, clearly out of control. 4. Incomprehensible: the majority of the publicity is sent to us without even knowing which language we speak. 5. Lacking in interaction: the most frustrating aspect is, without any doubt, the impossibility to interact with the advertiser. A different way of understanding advertising: Advergaming and Product Placement Since some time ago there are two new (and useful) concepts, however unfortunately they don't have an easy translation: Advergaming and Product Placement. Both are different, as Advergaming is an advertising game with the objective of creating positive experiences for the clients on a new product or brand name, while Product Placement introduces non-annoying advertising elements in a content which the client enjoys.

Co-Founder: Juan Antonio Muñoz-Gallego