We have repeatedly been told that we have to be prepared to follow Snagsta wherever it takes us. Very often the dream founders start out with is totally different from the website they end up with. This can happen for a variety of reasons:

1. Along the wide and varied path that is web development better ideas turn up out of nowhere

2. The founders' idea is slightly off target (I think the diplomatic wording for this is 'ahead of their time')

3. The investors 'suggest' a 'new approach' (as an aside: we've been given all the latitude we've wanted so far)

4. The users decide they have a much better idea for how the site should be used (this was certainly the case with Twitter (according to Biz Stone) and Bebo (as Michael Birch explains).

It appears flexibility is important.

And then you'll walk into another meeting and someone will tell you what they look for in founders is an unwavering pig-headed determination to see their idea through against all odds.

But even the best ideas occasionally have to be abandoned. So the question is: how do you know when enough is enough?

And the answer is... predictably: you don't.

The good news is you can't be criticised because nobody knows. It's luck (certainly if you take Taleb's word or the FT's)

The bad news is that this decision could either make you or lose you A LOT OF MONEY.

At Snagsta we've built our solution to this problem into the management team. Alex Moore is possibly one of the most stubborn people I know and I'm extremely flexible (some people call me indecisive... but I'm not so sure).

The point is that one should have some contingencies. And I am pleased to be able to demonstrate to our readers that we are ready. In the unlikely event that Snagsta needs to shift focus we have strategically also registered the domain www.shagsta.com.

Have a great weekend!

footnotes:
* pertinacious - don't be embarrassed, I had to look that up too.

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